ABOUT ONE PRA-TURKIC MAGIC FORMULA, WHICH BECAME THE REASON FOR THE FORMATION OF THE GENRE «SONG» IN RITUAL FOLKLORE

Historical reconstruction problems of traditional rituals, worldview, language and poetics folklore, folk art require an integrated approach from a modern researcher the ethnos spiritual culture. The latter takes into account achievements related sciences, primarily ethnocultural studies ethnolinguistics, archeology folklore studies, comparative typological ethnology. Using this method, history archaic formula found in number genres Chuvash ritual poetry is successfully restored, its semantics also restored. In Altai pra-Turkic epochs, “singing” (a melodic speech performance text) had lexemes, which later became differentiated acquired complementary meanings. language, due to early separation rest Turkic languages, was able preserve most incantatory formula. term yora / yura, as synthesis ritual-verbal text musical melody, formed during formation military democracy society ancient Bulgars other tribes. Over time, thanks magic formula, began mean not only ritual, but lyrical melodious texts. Thus, semantics, meaning separate genre, whole group melodic-speech